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Living Your Potential
Living Your Potential
July 2010

July 2010

On The Cover

Kenneth Cole's Bold Branding

 
 
Amy  Anderson  June 7, 20101:00 AM
Kenneth Cole knew he had to create a distinctive line to get consumers' attention.

More Cover Stories

Just Find What Makes You Happy

 
 
Lora  Shinn  June 8, 20101:00 AM
For a guy pursuing his passion, Christopher Meloni has worked very hard. But the acclaimed actor's effort paid off, for him and some fortunate others.

Lessons from Sports: Nolan Ryan's Longevity

 
 
Don  Yaeger  June 8, 20101:00 AM
Nolan Ryan learned the winning combination for long-term success on the mound and in business, and he eagerly shares it with others.

Selling the Brooklyn Bridge

 
 
Sally  Deneen  June 8, 20101:00 AM
Award-winning filmmaker Ken Burns likes a challenge. He showed us history is really interesting. What's next?

Peter Drucker: The Father of Management Theory

 
 
John H.  Ostdick  June 8, 20101:00 AM
Peter Drucker revolutionized business management. Read how Drucker's insights remain relevant today.

You're the Boss

 
 
Brenna  Fisher  June 1, 20101:00 AM
When people talk about starting new businesses, they sometimes cite the rate of failure—as if budding entrepreneurs must be crazy to take the risk.

The Evangelist's Playbook

 
 
John H.  Ostdick  June 8, 20101:00 AM
Entrepreneurial tough guy Guy Kawasaki's tips for entrepreneurs.

John Assaraf Has the Answer

 
 
K. Shelby  Skrhak  June 8, 20101:00 AM
Answers to your entrepreneurial questions from John Assaraf

Who Cares? So What? Why You?

 
 
Heidi  Krupp  June 8, 20101:00 AM
Heidi Krupp helps perfect your elevator pitch.

The Road to Your Future

 
 
Lisa  Ocker  Mary  Vinnedge  June 7, 20101:00 AM
You've lost your job or just grown weary wondering when the ax might fall. Maybe you need to supplement your family's income. Or maybe you're just tired of making money for someone else. What do you do?

Business

The Ultimate Sales Approach

 
 
Chet  Holmes  June 8, 20101:00 AM
Working hard to sell something to your prospects? Try teaching them something of value, and watch how fast they become customers.

Sweet Success

 
 
Pauline  Estrem  June 8, 20101:00 AM
When friends and family heard former investment banker Candace Nelson had lost her job and was selling cupcakes she made from her kitchen, they thought she had gone over the edge. But when the flour settled, it turned out this founder of Sprinkles Cupcakes was just following her passion.

1-on-1: Stan Rapp Explains How Digital is Direct Marketing

 
 
Sandra  Bienkowski  June 8, 20101:00 AM
Social media enables everyone to be a direct marketer. Stan Rapp shares how small businesses can take advantage of the new level playing field.

From the Corner Office: Anything Is Possible

 
 
John H.  Ostdick  June 8, 20101:00 AM
The words of OfficeMax Chief Executive Officer Sam Duncan’s early mentors remain close to his heart, helping shape core values that fared him well as he ascended the executive ranks and led through turbulent times.

Making Attitude Your Greatest Asset

 
 
John C.  Maxwell  June 8, 20101:00 AM

Wealth

Building Your Wealth

 
 
James  Reed  Garrett  Sutton  June 8, 20101:00 AM

If you're calculating the cost of doing business, don't forget the advantages. Find out more about tax benefits for small businesses.

Well-Being

A Healthy You: The Beauty of Entrepreneurs

 
 
Mehmet   Oz  Michael  Roizen  June 8, 20101:00 AM
Today we want to introduce you to what we consider the real fun in life: finding purpose and beauty, which includes loving what you do, day in and day out. We think there is nothing more beautiful than being an entrepreneur. And both of us are entrepreneurs.

Giving Back

Making a Difference: The Horatio Alger Awards

 
 
Amy  Anderson  June 8, 20101:00 AM
The lifetime achievements of Horatio Alger Association members are awe-inspiring. So imagine what a roomful of them can do when the goal is raising scholarship money.

In Every Issue

SUCCESS for Teens: Get in the Habit of Creating Good Habits

 
 
David   Lee  June 8, 20101:00 AM
What habits do you notice your teen developing? Breaking a bad habit may mean more than just giving something up; sometimes it means replacing it with a good habit.

Action Plan

 
 
Sandra  Bienkowski  June 8, 20101:00 AM
Your guide to applying what you've learned in SUCCESS

On the Bookshelf

 
 
Erin  Casey 
Books providing wisdom to propel you toward success

Tech Tools: Are You Connected?

 
 
Brandy  Jules  June 8, 20101:00 AM
Essential gadgets for small businesses

Profiles in Greatness: Thomas Jefferson

 
 
Amy  Anderson  Jennifer  Reed  June 8, 20101:00 AM
Thomas Jefferson's foresight and decisiveness helped shape our world today. What can you learn from his life?

Fostering Success

 
 
K. Shelby  Skrhak  June 8, 20101:00 AM
A tragic childhood threatened to derail Nathaniel Williams' future--until he changed his mindset and his life.

Publisher's Letter

 
 
Darren  Hardy  June 8, 20101:00 AM

Billionaire to Bankrupt Every Day

 
 
Mel  Robbins  June 8, 20101:00 AM
Entrepreneurs train for success every day, breaking down muscle to build it. The effort can be arduous, but the rewards are sweet.