- List your business widely. Don’t stop at the Yellow Pages! Take advantage of the various directories
online.
Many
are free, and some are specific to a single industry, which can help you zero in on your target market.
- Do a referral exchange. Get to know other business owners whose services complement your own. Offer to display
their cards/materials
in exchange for the same treatment at their places of business.
- Use the press. Write an informative press release and submit it to local publications (both print and online) to
generate
buzz. Just make sure to mention a unique aspect of your business or upcoming event and send it to the appropriate editor.
- Comment on blogs that are relevant to your business and post a link to your Web site. Don’t just “sell”
your product (it’s frowned upon); genuinely connect with people on shared interests. They’ll be more likely to
turn to you instead of your competitors when they want something your business provides if you’ve bonded through a conversation.
- Become a speaker. Create a thoughtful speech or presentation that offers insight into your industry or practical advice, and then volunteer your public-speaking services to local clubs, nonprofits and professional organizations. You’ll get undivided attention and position yourself as an expert.
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Five Free Ways to Market Yourself
SUCCESS Staff June 2, 2009
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