To successfully reinvent your company, entrepreneur Mitchell York, who reinvented the Maui Wowi franchise system, says, you’ve got to constantly examine how to grow and change. One of York’s favorite ways to do this is by reading. “I think people who want to change their businesses should immerse themselves in good literature,” he explains. “I try to expose myself to the ideas of people I respect.”
York’s three top recommendations for reinvention reading:
1. The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch. “This is a great book on how to get more people being your champions and how to create a pipeline of business from your existing customer base.”
2. Linchpin: Are You Indispensable? by Seth Godin. “The premise of Godin’s newest book is that as a business owner, you want to change your business into something that your customers can’t do without—something so special, so different, so unique, that your success is inevitable.”
3. Rework, by Jason Fried and David Heinemeier Hansson. “It’s all about taking ideas about how organizations are supposed to work and turning them upside down. It makes you realize how easy it can be to change anything that needs changing, just by looking at it as not such a big deal.”
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